Disney - Ironheart

Disney - Ironheart

THE PROJECT

We transformed the historic Estación Indianilla into a high-tech epicenter for the premiere of Marvel Studios' new series on Disney+. The venue was retrofitted as a premium industrial hub where top-tier media, critics, and content creators experienced an exclusive screening wrapped in a fully immersive atmosphere.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE PROJECT

We transformed the historic Estación Indianilla into a high-tech epicenter for the premiere of Marvel Studios' new series on Disney+. The venue was retrofitted as a premium industrial hub where top-tier media, critics, and content creators experienced an exclusive screening wrapped in a fully immersive atmosphere.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE CHALLENGE

THE CHALLENGE

To physically materialize the mechanical, gritty urban universe of Riri Williams (Ironheart) inside a legacy venue. The logistical challenge demanded a rapid, high-complexity technical setup where we seamlessly fused a cinema-grade screening room with interactive stations and studio-level photo opportunities, all while adhering to Marvel's strict asset guidelines.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A major media triumph that dominated entertainment trends throughout the premiere weekend. By converting a raw space into a state-of-the-art brand experience, we maximized digital conversation and platform engagement, proving our capability to execute high-stakes, premium hospitality events for global entertainment leaders.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.