Disney - The Fantastic 4

Disney - The Fantastic 4

THE PROJECT

We designed and executed a mobile guerrilla campaign for Disney to build local anticipation for The Fantastic Four. We deployed a completely customized, retro-futuristic food truck across major high-traffic supermarkets, distributing themed snacks and refreshments to thousands of shoppers.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE PROJECT

We designed and executed a mobile guerrilla campaign for Disney to build local anticipation for The Fantastic Four. We deployed a completely customized, retro-futuristic food truck across major high-traffic supermarkets, distributing themed snacks and refreshments to thousands of shoppers.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE CHALLENGE

THE CHALLENGE

To capture mainstream attention outside traditional entertainment spaces through high-volume sampling. The challenge was blending mid-century styling with sci-fi aesthetics while managing a fast-paced street-level kitchen workflow—operating eight hours a day to craft 1,000 character-inspired mocktails, custom popcorn boxes, and branded cookies daily.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A highly disruptive urban activation that generated massive street-level buzz. By outfitting the staff in custom 1960s uniforms and delivering heavily branded products, we successfully transformed a routine supermarket visit into a memorable pop-culture touchpoint.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.