Jumex - Hydrolit UTSA

Jumex - Hydrolit UTSA

THE PROJECT

We executed an immersive fan engagement hub at the Alamodome Stadium for Jumex Hydrolit +Advance as an official sponsor of the UTSA Roadrunners. Operating within a high-traffic 10x10 ft fan zone footprint, the campaign targeted thousands of collegiate football spectators to drive brand immersion, cold product sampling, and strategic database collection ahead of kickoff.

Year

2025

Location

US

Scope of work

/

Experiential Marketing

THE PROJECT

We executed an immersive fan engagement hub at the Alamodome Stadium for Jumex Hydrolit +Advance as an official sponsor of the UTSA Roadrunners. Operating within a high-traffic 10x10 ft fan zone footprint, the campaign targeted thousands of collegiate football spectators to drive brand immersion, cold product sampling, and strategic database collection ahead of kickoff.

Year

2025

Location

US

Scope of work

/

Experiential Marketing

THE CHALLENGE

THE CHALLENGE

To turn rapid pre-game foot traffic into prolonged, meaningful brand interactions under strict time and spatial limitations. The operational challenge required engineering a multi-station experience that seamlessly balanced high-volume cold sampling dispensers, a data-capture system, and interactive sports dynamics—including a "Touchdown Time" Plinko game and a "Vertical Jump" athletic test—while handling massive player queues eager to win custom-branded team jerseys.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A highly successful gameday footprint that registered over 30,000 fan impacts and successfully distributed thousands of cold product samples and custom DTF-personalized jerseys. By pairing a high-visibility physical footprint—anchored by the "Roadrunners Wall" giant bottle installation—with an agile mobile sampling team roaming the stadium, we solidified Hydrolit's placement as an essential gameday energy resource.

(2012-26©)

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.