Apple TV - Disclamer

Apple TV - Disclamer

THE PROJECT

We developed and executed an international digital guerrilla campaign for Apple TV+ to promote the premiere of the series Disclaimer. Utilizing hyper-realistic CGI (Computer Generated Imagery), we blended gripping fiction with real-world environments through strategic digital takeovers in New York, London, and Venice.

Year

2025

Location

US

Scope of work

/

Strategy & Content

THE PROJECT

We developed and executed an international digital guerrilla campaign for Apple TV+ to promote the premiere of the series Disclaimer. Utilizing hyper-realistic CGI (Computer Generated Imagery), we blended gripping fiction with real-world environments through strategic digital takeovers in New York, London, and Venice.

Year

2025

Location

US

Scope of work

/

Strategy & Content

THE CHALLENGE

THE CHALLENGE

To disrupt traditional entertainment marketing by creating a borderless visual narrative that played with perception and reality. The objective was to seamlessly engineer massive, mysterious digital installations into three iconic landmark shots: the Brooklyn Bridge, London's Tower Bridge, and a sweeping wide angle over the Venetian waterways, ensuring the lighting, tracking, and scale felt completely authentic.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A viral global marketing milestone that dominated international digital trends. By mixing cinematic drone footage with casual, tourist-style POV angles, the campaign sparked massive public curiosity and online debate, delivering a bleeding-edge digital solution that proved our ability to execute high-concept campaigns on a truly global scale.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.