Disney - La Peor Vuelta Al Mundo

Disney - La Peor Vuelta Al Mundo

THE PROJECT

In partnership with Disney+, we conceptualized and produced the official launch event for the new series starring Juanpa Zurita. Building on the playful DNA of the franchise, we created an immersive experience that invited media, influencers, and guests to explore the destinations visited in the show through a lens of adventure and unpredictability.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE PROJECT

In partnership with Disney+, we conceptualized and produced the official launch event for the new series starring Juanpa Zurita. Building on the playful DNA of the franchise, we created an immersive experience that invited media, influencers, and guests to explore the destinations visited in the show through a lens of adventure and unpredictability.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE CHALLENGE

THE CHALLENGE

The objective was to "skillfully transform" a standard premiere into a dynamic playground that played with the series' core concept: that things can—and will—go wrong. We had to design an environment that felt authentic to Juanpa's brand, integrating interactive zones representing different global destinations while managing a "purposefully chaotic" narrative where the unexpected was part of the entertainment.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A high-energy, "unforgettable experience" that trended across social media platforms. By delivering a balance of "elevated execution" and lighthearted disruption, we achieved massive engagement, turning the series premiere into a viral event. The project proved our ability to craft compelling narratives that resonate with younger audiences while maintaining the high production standards of a global partner like Disney.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.