Disney - CCXP

Disney - CCXP

THE PROJECT

We partnered with Disney to build their flagship pavilion at the country's largest pop-culture convention. The space was engineered as a massive, multi-zoned universe where fans could preview the studio's major upcoming releases through four distinct, highly detailed interactive experiences: The Fantastic Four, the 30th anniversary of Toy Story, Elio, and the new live-action Lilo & Stitch.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE PROJECT

We partnered with Disney to build their flagship pavilion at the country's largest pop-culture convention. The space was engineered as a massive, multi-zoned universe where fans could preview the studio's major upcoming releases through four distinct, highly detailed interactive experiences: The Fantastic Four, the 30th anniversary of Toy Story, Elio, and the new live-action Lilo & Stitch.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE CHALLENGE

THE CHALLENGE

Yo physically materialize four completely different creative worlds within a single, high-traffic convention floor. We had to execute a diverse range of scenic designs and fan touchpoints simultaneously: constructing a cosmic, space-themed arena for Pixar's Elio; building a nostalgic, larger-than-life tribute to celebrate three decades of Toy Story; creating a vibrant, tropical set for the live-action Lilo & Stitch meet-and-greets; and crafting a premium, lore-heavy installation for Marvel's The Fantastic Four.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

The undisputed highlight of the expo, drawing massive lines and generating viral content across social platforms all weekend. By successfully balancing the unique tone of each franchise—from heart-warming animation nostalgia to blockbuster sci-fi and comic book culture—we gave fans an unprecedented way to connect with their favorite characters, maximizing anticipation for Disney's upcoming cinematic calendar.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.