Coca-Cola - Trophy Tour

Coca-Cola - Trophy Tour

THE PROJECT

In anticipation of the FIFA World Cup 2026, we were appointed to design and execute the official Trophy Tour across Mexico. This ambitious journey brought the original FIFA World Cup Trophy to 9 key cities, creating a nationwide celebration that allowed thousands of fans to interact with the world’s most iconic sporting prize.

Year

2026

Location

Mexico

Scope of work

/

Experiential Marketing

THE PROJECT

In anticipation of the FIFA World Cup 2026, we were appointed to design and execute the official Trophy Tour across Mexico. This ambitious journey brought the original FIFA World Cup Trophy to 9 key cities, creating a nationwide celebration that allowed thousands of fans to interact with the world’s most iconic sporting prize.

Year

2026

Location

Mexico

Scope of work

/

Experiential Marketing

THE CHALLENGE

THE CHALLENGE

To develop a high-stakes touring infrastructure capable of maintaining strict FIFA security protocols while delivering a premium, high-volume consumer experience. The operation required seamless execution across diverse urban landscapes, ensuring that the brand’s "Magic" was felt consistently from the first city to the last through complex logistics and large-scale activation.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A historic multi-city tour that successfully unified the country under the spirit of football. By integrating immersive technology, interactive showcases, and flawless event management, we turned a trophy viewing into a national cultural event, strengthening Coca-Cola’s legacy as a premier global partner of the World Cup.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.