Netflix - Juan Gabriel: Debo, Puedo Y Quiero

Netflix - Juan Gabriel: Debo, Puedo Y Quiero

THE PROJECT

In collaboration with Netflix, we produced and executed the monumental screening of Juan Gabriel’s iconic "Bellas Artes" concert. As a key component of the documentary’s launch campaign, we transformed the Mexico City Zócalo—one of the world’s most symbolic public squares—into a massive open-air tribute, bringing thousands of fans together to celebrate the legacy of "El Divo de Juárez."

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

/

Live Entertainment

THE PROJECT

In collaboration with Netflix, we produced and executed the monumental screening of Juan Gabriel’s iconic "Bellas Artes" concert. As a key component of the documentary’s launch campaign, we transformed the Mexico City Zócalo—one of the world’s most symbolic public squares—into a massive open-air tribute, bringing thousands of fans together to celebrate the legacy of "El Divo de Juárez."

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

/

Live Entertainment

THE CHALLENGE

THE CHALLENGE

The objective was to translate a high-fidelity cinematic experience into a massive urban scale. We had to ensure impeccable technical execution—utilizing large-format audio and video—that honored the artistic quality of the original footage, all while managing the complex logistics and security for a crowd of over 70,000 people in a high-traffic public space.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A historic cultural and media milestone that trended globally. We achieved an unprecedented emotional connection between the brand and the audience, proving Sidetrack’s ability to execute high-profile events in iconic public venues, turning a platform premiere into a landmark collective celebration.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.