Juan Gabriel The Ballad of Alberto by Netflix

Juan Gabriel The Ballad of Alberto by Netflix

THE PROJECT

In collaboration with Netflix, we produced and executed the monumental screening of Juan Gabriel’s iconic "Bellas Artes" concert. As a key component of the documentary’s launch campaign, we transformed the Mexico City Zócalo—one of the world’s most symbolic public squares—into a massive open-air tribute, bringing thousands of fans together to celebrate the legacy of "El Divo de Juárez."

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

/

Live Entertainment

THE PROJECT

In collaboration with Netflix, we produced and executed the monumental screening of Juan Gabriel’s iconic "Bellas Artes" concert. As a key component of the documentary’s launch campaign, we transformed the Mexico City Zócalo—one of the world’s most symbolic public squares—into a massive open-air tribute, bringing thousands of fans together to celebrate the legacy of "El Divo de Juárez."

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

/

Live Entertainment

THE CHALLENGE

THE CHALLENGE

The objective was to translate a high-fidelity cinematic experience into a massive urban scale. We had to ensure impeccable technical execution—utilizing large-format audio and video—that honored the artistic quality of the original footage, all while managing the complex logistics and security for a crowd of over 70,000 people in a high-traffic public space.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A historic cultural and media milestone that trended globally. We achieved an unprecedented emotional connection between the brand and the audience, proving Sidetrack’s ability to execute high-profile events in iconic public venues, turning a platform premiere into a landmark collective celebration.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.