Coca-Cola - Coke Studio

Coca-Cola - Coke Studio

THE PROJECT

In collaboration with Coca-Cola, we conceptualized and executed a massive brand takeover at Flow Fest, one of the most significant urban music festivals in the region. The activation featured two distinct interaction zones: the Coke Studio, a dynamic hub for live music and fan engagement, and the Dancing Deck, an exclusive, elevated viewing platform.

Year

2023 / 2024

Location

Mexico

Scope of work

/

Experiential Marketing

/

Live Entertainment

THE PROJECT

In collaboration with Coca-Cola, we conceptualized and executed a massive brand takeover at Flow Fest, one of the most significant urban music festivals in the region. The activation featured two distinct interaction zones: the Coke Studio, a dynamic hub for live music and fan engagement, and the Dancing Deck, an exclusive, elevated viewing platform.

Year

2023 / 2024

Location

Mexico

Scope of work

/

Experiential Marketing

/

Live Entertainment

THE CHALLENGE

THE CHALLENGE

To amplify the brand's presence in a saturated festival environment by creating a high-energy destination that offered more than just a product. The objective was to design a seamless journey where attendees could enjoy live performances from top-tier talent up close within the studio, while providing a privileged, private view of the main stage from the Dancing Deck—all while maintaining a premium brand experience.

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A standout festival landmark that successfully bridged the gap between the brand and the audience through "unforgettable experiences". By delivering high-end production and a strategic layout, we provided fans with an unparalleled connection to their favorite artists and a front-row seat to the festival's energy, solidifying Coca-Cola's position at the heart of youth culture.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.