Netflix - Front Row

Netflix - Front Row

THE PROJECT

In partnership with Netflix Ads, we produced and executed Front Row, the platform's inaugural landmark event for the advertising market in Mexico. This high-stakes "Upfront" gathered hundreds of leading advertisers and agencies to witness the strategic growth vision, the launch of the new Netflix Ads Suite (NAS), and the unveiling of the company’s upcoming premium content slate.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE PROJECT

In partnership with Netflix Ads, we produced and executed Front Row, the platform's inaugural landmark event for the advertising market in Mexico. This high-stakes "Upfront" gathered hundreds of leading advertisers and agencies to witness the strategic growth vision, the launch of the new Netflix Ads Suite (NAS), and the unveiling of the company’s upcoming premium content slate.

Year

2025

Location

Mexico

Scope of work

/

Experiential Marketing

THE CHALLENGE

THE CHALLENGE

The objective was to consolidate Netflix as the premier strategic partner for brands, transforming a business presentation into an immersive cultural experience. We had to seamlessly integrate global executives with top-tier talent from upcoming Mexican series—such as Las Muertas and Pecados inconfesables—while effectively communicating complex technical milestones like the first live sports broadcast with differentiated local ad signaling (Canelo vs. Crawford).

We don’t overpromise or use flashy marketing language. We simply build well-designed, functional websites and strategies that help businesses succeed.

THE RESULT

THE RESULT

A high-impact event that redefined advertising innovation in the country, forging a deep connection between the platform and the industry’s key decision-makers. Through a flawless execution that combined technology, celebrity presence, and data analytics, we successfully positioned Netflix at the center of the global conversation, facilitating strategic alliances for 2026 and proving the platform’s power to integrate brands organically into pop culture.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.

© 2026 Sidetrack® Agency

Let’s talk.

Tell us how we can collaborate, whether you’re looking to launch a project, become a strategic partner, or join our team.