For Sidetrack, 2021 was a year of adaptation and rethinking; of maturity and collective openness, honesty, empathy and above all stoicism in each of our days. Throughout this year we did and imagined many things for the first time. We adopt new formulas and technologies, we listen to new voices and instincts; something that without a doubt we all needed to establish a deep relationship with the future we dream of.
Our methodology involves research and analysis as the fundamental elements of our creative proposals. Throughout our creative process, we recognize and promote trends that we compile in quarterly reports that we share with our clients, friends and allies, so that they can plan their commercial and communication strategies more effectively and more relevant, or simply to understand the changes that are happening in our environment and audiences.