Trend Report - Sidetrack Agency

Our methodology involves research and analysis as the fundamental elements of our creative proposals. Throughout our creative process, we recognize and promote trends that we compile in quarterly reports that we share with our clients, friends and allies, so that they can plan their commercial and communication strategies more effectively and more relevant, or simply to understand the changes that are happening in our environment and audiences.

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OCT - NOV - DEC

For Sidetrack, 2021 was a year of adaptation and rethinking; of maturity and collective openness, honesty, empathy and above all stoicism in each of our days. Throughout this year we did and imagined many things for the first time. We adopt new formulas and technologies, we listen to new voices and instincts; something that without a doubt we all needed to establish a deep relationship with the future we dream of.

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ACCESS TO AUTHENTICITY

JUL - SEP

The wall that divides unilateral communication from interactive fell with the emergence of the Internet and we became active players for brands and digital platforms. Empowering a community that needs visibility and not advertising campaigns that tell them how, where and what to buy. That is why in the digital world, users set the rules and brands must learn to use them in their favor.

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GAMIFICATION ERA

MAY - JUN

Today, video games are a route for encounters, a discipline; a world to share with friends and, in many cases, to make new ones.Translating the role that video games play within gamers’ lives into a scenario that brands can capitalize on, not many words are needed to understand the fertile ground for creativity, innovation, and the development of new products and services that we can propose with high chances of success.

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EVOLUTIVE MARKETING

MAR - APR

Brands that stand out today do so by continuously reinventing their processes and constantly searching for alternatives that allow them to remain relevant within consumers’ lives. Through fresh and groundbreaking offerings; not just based on nostalgia or a longing to go back out to the streets, but by tackling specific consumption moments (both new and adapted) and understanding the change in mentality and lifestyle that their users have undergone.

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YEAR ZERO

JUN - FEB

During certain moments, 2020 felt like a year that might never come to an end. Now that a new outlook finally begins to come to light, can looking in retrospect help shape that cluster of weeks and months? Can we make sense of layers upon layers of fear, anger, frustration, confusion, and exhaustion that pile up like dirt falling on our heads? Sometimes, art makes its way through.

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THE FUTURE HAS BEGUN

NOV - DIC

The impact of 2020 in each industry left us with great philosophical and social lessons. It allowed us to envision the true human needs and the honest behavior of the various communities within a context that could not be foreseen nor controlled. For the first time in a very long time, we became a helpless global society.

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2021 INSIDERS VISION

04 - OCTOBER

The "New Normal" has brought changes to the world of agencies, which have structurally impacted how we work and think day by day. These changes have allowed us to interact with a much more human side of ourselves and hold the essential parts of our lives in higher regard, like our families, our jobs, and our own selves, but above all...

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2021 IN COLORS

03 - SEPTEMBER

We’ve created this special report with the purpose of discussing one of the most basic aspects in the creative industry, by presenting proposals that focus on creating emotional connections with people and transcending their lives through their senses. The graphic design team at Sidetrack has set out to study the global context, seeking to understand how the world currently interacts with its environment and which factors affect its behavior.

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PEOPLE IS THE ANSWER

02 - AUGUST

During the Middle Ages, it was believed that spontaneous generation was the root of life, that cats were earthly ambassadors of the darkness, and that disease was a divine punishment. The human race experienced a (partial) eclipse that lasted for almost a thousand years. But it survived.

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OVERCOMING CRISIS

01 - JULY

We’re living through History. 2020 is a year that will be remembered for many more. So many things have happened, it’s hard to count them all. There is one thing that’s safe to say: it’s been a year of changes. Changes in the way we interact, communicate, amuse ourselves, relate and experience the world. 2020 is a year that will last for more than 365 days. It will remain with us, and it’s better to swim with the current than against it.

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