Why sponsor a festival when you can build your own?

Michelob Seltzer Summerland mixes the hot sounds of summer with the freshness of Michelob Hard Seltzer and its flavor versatility to create unique cocktails. Throughout a day of games, gastronomy, mixology and top-level talent, attendees lived the essence of the brand in its own sold our festival.

The musical talent featured a mix of styles including Nicole Favre, Noa Sainz and CLUBZ, with Elsa and Elmar as headliner.