Within the Longines Global Champions Tour, one of the most important events in the equestrian world, we created an experience where Stella Artois took over the palates of the attendees with Frites Artois, an innovative gastronomic experience.

We synthesized the essence of Stella Artois where each aesthetic, conceptual and traditional aspect of the brand became a perfect pairing hot spot. And we also curated artwork from a famous Oaxacan artist who customized exclusive chalices for guests… mixing art, sophistication and the Stella Artois experience in one single moment.