"Pleasure to meet you" is the main key message of the actual campaign of Cerveza Modelo that seeks to connect with those moments that remain in our memory while we share experiences with a Modelo beer. Therefore, we created a branded venue to celebrate this messaging on one of the most important days in Mexican culture: Father's Day.

In this experience, "sharing" and "thanking" were the pillars anchoring a gastronomic and entertainment experience for guests and their fathers. Inspired by traditional Mexicans canteens that allow us to experience together, share, discover flavors and most importantly, rediscover who we share with.